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As the book publishing industry moves online more and more every year, it’s important for authors to establish an author platform to market their books to their ideal readers.
Most author platforms comprise an author website, a social media presence, a newsletter, and perhaps a few other outlets such as Patreon, Facebook, Discord groups, and so forth.
In 2020, the biggest social media platforms for authors are arguably Instagram, Twitter, Facebook, and YouTube. As a YouTuber with more than 75,000 subscribers (as of September 2020), I’m a big proponent of connecting with readers—and other authors—on this platform.
The benefits of using YouTube to promote a book
– YouTube is essentially a free resource, which is available for anyone to use. As an author, you can take advantage of the huge levels of daily traffic YouTube will receive.
– YouTube is the second largest search engine on the Internet. As a self-published author, this gives you the power to place useful and informative videos right under the noses of people who are most likely to purchase your book
To take advantage of this invaluable resource for promoting your book, you can contact us below.