Licensing for Leverage by Mitch Russo (Book Review #2253)

In Licensing for Leverage, Mitch Russo uncovers one of the most significant hidden advantages of every business: the potential for passive income from your company’s unutilized Intellectual Property (IP) if properly leveraged.

Mitch Russo, an author and entrepreneur with over 30 years of experience creating licensing and certification programs, combines his business acumen with insights from Power Tribes to build this strategic guide for entrepreneurs seeking to convert their unrecognized business assets into an ongoing stream of revenue.

Drawing on real-world success stories from consultants, agency owners, and small businesses, the author provides practical examples that make licensing possible and scalable. Each chapter contains actionable steps that entrepreneurs can take to assess, protect, marke,t and license their intellectual property. This includes an overview of the “Licensing Qualification Framework” and the “Four Pillars of Successful Licensing”.

The author excels at making complex Legal and Operational Concepts easy to understand and follow, providing readers with step-by-step processes for success. Most of the examples used by the author come from everyday entrepreneurs who created new revenue streams by licensing their frameworks, templates, and training systems with minimal additional effort.

As a coach, consultant, agency owner, or small business owner, this book will help you to see the goldmine of opportunity in your business. Rather than continually trading time for money, Russo teaches entrepreneurs how to package their expertise once and continue receiving payment for it repeatedly.

Licensing for Leverage is not just a theoretical discussion; it is a how-to manual for converting experience into equity and building scalable businesses from the ground up. This book is a valuable resource for entrepreneurs seeking financial independence and wealth through intelligent, sustainable systems.

Written by Jeyran Main

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