The vast world of advertising can be intimidating to an independent author. When you self-publish your book, you’ll need to find a way to tackle the challenge of advertising. Book tours and author interviews can get your name and book titles out there by telling sources more about yourself and your stories.
You can also advertise through websites. Amazon’s advertising platform is intended to show up when browsing. There’s a high learning curve to use Amazon’s system, but once you figure it out, it’s an excellent avenue to advertise your books.
Similarly, Google is a strong platform for advertising. Unlike Amazon, Google shows ads as promoted search results.
Notably, book trailers are one of the most overlooked methods of advertising. In the world of 2021 where everything is moving at a rapid pace, and most people are still spending copious amounts of time online, book trailers are highly discoverable. This mode of advertising a book can make or break its sales, so here’s my experience with it and a few tips.
When I first published No Way Back in 2017, book trailers weren’t even on my radar. Despite not making one, my book did reasonably well, but a book trailer might have helped even more. We are talking 2021 now, and the need for an author to have a strong online presence has only increased, especially for authors with a younger audience.
Taken With a Dark Desire launched in 2018, and I knew about book trailers. I underestimated the trailer’s impact, so I only had a cheap one made. The book did not do as well as the first, which isn’t surprising for a sequel, but if the book trailer had been made better, I’m sure it could’ve had a stronger presence.
Rejecting Destiny from 2020 was my third and most recent book. I decided to try a new approach in looking for a more thorough designer. The first I tried had problems, so that fell through, making me attempt with another designer. When underway, I requested feedback from various people and made changes accordingly.
To view the examples of the two book trailers:
Taken With a Dark Desire https://www.youtube.com/watch?v=zFn_0bkJjMI&ab_channel=DennisScheel
Rejecting Destiny https://www.youtube.com/watch?v=KphxYD__-vo&ab_channel=DennisScheel
If I had to give some advice, I’d suggest refining your book’s summary until you’re extremely satisfied with it. This summary will be used in the trailer and should be captivating. If you have to ask people for advice with this, do it, because it will pay off. Once you’re satisfied with your summary, you can begin shopping around for the right designer for a book trailer and you should take your time with it, just like you should to find the right editor and cover designer. It’s critical that you find people who are receptive to your requests and tweaks as they work on making your book trailer a success.
This summarizes my personal journey with book trailers, and I would highly recommend them for all independent authors with a new book to sell.
Dennis Scheel has always had stories running in his head but could not tell them until after his accident, which left him mute and paralyzed on his right side. After he worked his way back through recovery, he wanted to try to tell his story once more after an acquaintance told him he was talented at writing poetry. Prior to that, his ex had convinced him not to write for ten years by insisting that he had no aptitude for writing. This time, Dennis tried writing his stories in English for the first time. Finally, he succeeded, and has never stopped writing since. The effort has produced three stellar novels:
No Way Back- The Underworlds
Taken With a Dark Desire: The Underworlds
Rejecting Destiny: The Underworlds
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